“All beings tremble before violence. All fear death, all love life.
See yourself in others then whom can you hurt?”

Active for Animals number one focus is reducing the demand for rhino horn in Vietnam; it is the only way to save the rhinos from becoming extinct in the wild.

Over the last few years we have been the primary US supporter of Nature Needs More’s RhiNo demand reduction campaigns. Their research on consumer behavior in Vietnam is compelling and demonstrates how demand reduction, by triggering consumer behavior change, is the long-term solution to saving the rhinos. In creating Active for Animals we are not only supporting such campaigns, but also collaborating with Nature Needs More and other organisations on such projects, as well as creating campaigns of our own.

Key about being in a global network of people Active for Animals is that you are encouraged and supported to learn. As founder of Active for Animals I couldn’t have imagined just a few short years ago that my desire to make a real difference would mean that I have built strong relationships in Vietnam.

By being encouraged to be curious, ask questions and not make assumptions I have a network of people in Hanoi, Ho Chi Minh, Da Nang and Hue who are all happy to take my questions on the demand for wildlife in Vietnam. They have been pleased and surprised that guy based in the USA wanted to learn and wanted to help.

In return, this group have helped me with the projects I wanted to do for World Rhino Day, 22 September. For instance, several people based in Vietnam have donated their time to help translate material some of my early, small projects into Vietnamese.

I am so grateful for their interest and support. A foundation of trust has been built because no assumptions were made, questions were asked in a non-judgmental way with the desire to understand.

Active for Animals is here to encourages others to do the same, we are here to help: Contact us

If you are not sure where to start, check out our One Small Step project or help us get the message out.