Thinking about the mascots on Super Bowl Sunday.
Three best words in sports: Super. Bowl. Sunday. But before you settle in for the game let's consider team mascots. For many teams their mascot is regarded as a vital part of the team’s identity. From Eagles to Blue Jays or Lions to Seahawks teams love their mascot; and most importantly so do their fans. Sports marketing experts say that a mascot helps give a team character, personality and a face; they also make it easier to create an emotional connection with their fan base. Some teams choose to be represented by a local, native animal to drum up a sense of local pride. For other teams, it is their mascots characteristics of status, strength, power that instil the energy [...]
